Living in the year of 2011 it is an understatement to say New Media & technology has changed our world. Not only has it impacted our attitude and work ethic, Castell says these days when it comes to working in new media, “The organization man is out & the flexible woman is in”.
Consequently a person applying for any job in new media cannot just ‘wing it’ to survive. Therefore in order to secure a successful job in the new media work force one must be willing to step out of their comfort zone, take on new challenges weekly or for some study an additional course on top of their workload.
These types of traineeships, volunteer positions and internships are unfortunately mandatory for the majority of new media based occupations. Whilst projecting an impressive image of ourselves to prospective employers, we must sell ourselves in a professional manner. Thus, without the use of new media to present these skills we cannot compete and stay up to date in the fast paced world we live in.
Furthermore it is safe to say that our society is leaving behind the traditional ideal of the,” organizational man/ woman” which underlines the difference between older/younger people working in new media today. In the “Snickers" video starrign Betty White, the ad conveys a light hearted style that an older generation struggles to keep up physically with a younger generation.
Although this is a funny way to look at the difference between the two generations it is quite truthful and relevant to the concept that the average person does indeed struggle with new media. Moreover it is a harsh reality that the person with more new media knowledge will most likely be hired. Evidently our younger generation does indeed have a vast advantage over older generations.
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